> BUSINESS >
Business continuity tips
Effective preparation and
planning are the keys to helping organisations ensure continuity of
operations during and after natural disasters and other unforeseen events.
To help large-business and government customers develop effective disaster
recovery and business continuity plans in preparation for the upcoming
hurricane season, Verizon Business is offering a top 10 list of suggestions.
"Business continuity continues to be a critical area of focus for us, not
only for our own networks but also for our customers," said Nancy Gofus,
senior vice president and chief marketing officer, Verizon Business. "The
more heavily organisations rely on technology, the more they require a
comprehensive plan to help ensure continuous operations."
While chief information officers and business continuity professionals
understand the importance of developing and implementing business
continuance plans, it can be hard to identify where to start and what steps
to take, especially given the overarching focus on growing revenues and
improving customer satisfaction.
The following are Verizon Business suggestions to large-business and
government customers as they work to develop comprehensive business
Plan in advance. Developing a plan in the midst of a crisis is a
recipe for disaster. Anticipate potential problems and have a
well-documented, comprehensive plan to address both disaster recovery and
continuity of essential business processes.
Assess your risk. Organisations should assess both networks and
business models to determine risks, as well as operational and financial
exposures. Coordinated network and continuity planning are essential. Base
decisions on the principles of risk management. Identify critical business
functions and processes, and deploy assets to help ensure seamless
Partner with the best. Select business partners whose resources are
readily available for rapid deployment to assist in recovery and continuity
Protect critical networks, systems and applications. Inventory
critical equipment and applications, and assess any vulnerability. Determine
the best location for these services to help reduce catastrophic outages and
ensure rapid recovery response time. Alternatives range from physical
relocation of equipment to outsourcing.
Deploy networks engineered to meet your changing business requirements.
Develop and implement cost-effective networks that meet bandwidth
requirements for continuous operations while delivering a return on
Build redundancy to support critical operations. A combination of
diverse network routing and the ability to duplicate mission-critical
applications is essential to communications and the continuity of business
Use network-based services. Network-based services enable the rapid
restoration of service. The ability to quickly switch service from a
disabled location to alternative sites has a positive impact on overall
Maintain worker productivity - virtually anytime, anywhere.
Applications such as remote access, alert notification services and
conferencing helping to improve recovery time and can protect employees in
extreme circumstances. Multimodal communications are essential to helping
ensure organisations can reach and stay connected to key stakeholders.
Train and educate your employees. An organisation is only as good as
its people. Design an effective distributed work business model and ensure
employees have the training and tools to do their jobs - either in the
office, on the road or at home. Perform skills set assessments to understand
staffing requirements necessary to support continuous operations.
Review, test and refresh - continuously. Once a plan has been
developed, it must be reviewed, tested and refreshed. A business continuity
plan is a living document and a critical business asset. Plans should be
routinely updated and tested throughout the year.
"The business continuity planning process is individual to every customer,"
added Gofus. "However, the importance of having a plan is universal. The
investment made in terms of time, effort and money during the business
continuity planning process can pay big dividends especially in the face of