Maytas Properties enhances customer relationships with Salesforce.com
ConvergenceAsia staff
15/08/2007

Founded in 2005, Maytas Properties is one of India's leading property developers responsible for numerous quality real estate projects across the country. The company’s developments include residential townships and commercial buildings, retail infrastructure and hotels. It is also involved in the setting up of Special Economic Zones (SEZs) in India.

Maytas' current projects include an integrated township in Hyderabad. The township, Hill County, is spread across 85 acres of premier land consisting of houses and apartments, with plans to incorporate commercial space as well as units for corporate clients.

With demand for the first 800 residential units of the project increasing, Maytas' sales staff faced the challenge of managing and processing growing amounts of customer data efficiently.

There is enormous potential for property development in India with a rapidly maturing market, and we need to be well-equipped to meet the demands of discerning customers, said Srinivas Sagi, CIO, Maytas Properties.

Maytas chose Salesforce.com's flagship Sales Force Automation (SFA) after evaluating CRM solutions from several vendors.

With Salesforce SFA, whenever a customer calls with an inquiry, any previous communication and real-time data can be accessed with a few clicks. As demand continues to grow, this allows us to provide more engaging customer interactions and increase sales staff productivity, said Sagi.

In addition to improving lead conversion rates, Salesforce SFA was fast, secure and easy to implement. The implementation was completed in nine weeks.

"Salesforce.com has helped us put an efficient system in place to take care of our customers and better manage our sales pipeline. We can address the needs of our customers more effectively, maximise customer satisfaction and add value to our campaigns.”

In the future, added Sagi, the company may utilise applications from saleforce.com's AppExchange for expense and lead management to further boost productivity.

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