Challenger Mobile continues expansion in APAC 
ConvergenceAsia staff
05/06/2008

Challenger Mobile, which provides end-to-end white-label Mobile VoIP platforms to wireless operators, content and service providers, has announced the opening of the company's new offices in Singapore.

"To date, Asia has not experienced the rapid growth in MVNOs seen in other markets, but we believe this is about to change," said Esa Pollari, the company's Director of Business Development.

"Mobile VoIP removes many of the barriers that have hindered MVNOs in their efforts to gain a foothold in Asia, creating attractive opportunities for new entrants plus significant cost savings for subscribers. MVNOs that route calls via WiFi can boost their margins considerably, and we believe the combination of these Mobile VoIP benefits will encourage a whole new wave of competition throughout the Asia Pacific region," said Pollari.

According to Gartner, while worldwide sales of mobile phones increased by 13.6 per cent from Q1 2007 to Q1 2008, sales in the Asia Pacific region increased by 26.6 per cent, nearly twice the worldwide growth rates, over the same period.

Most Asian countries remain strong markets in large part because mobile phones are the primary means of communication for many individuals. Mobile VoIP is well-suited for these markets because it offers significantly lower costs for roaming, long-distance and international calling, and international calls are commonplace for many Asians.

Based in Stockholm, Sweden and Singapore, Challenger has been on the forefront of the convergence of Mobile and VoIP technologies, and has created software solutions that enable providers to rapidly enter this emerging market with flexible, scalable systems that offer a low cost of entry, standards-based architecture, and innovative branded service offerings.

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