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Mobile continues expansion in APAC
which provides end-to-end white-label Mobile VoIP platforms to wireless
operators, content and service providers, has announced the opening of the
company's new offices in Singapore.
"To date, Asia has not experienced the rapid growth in MVNOs seen in other
markets, but we believe this is about to change," said Esa Pollari, the
company's Director of Business Development.
"Mobile VoIP removes many of the barriers that have hindered MVNOs in their
efforts to gain a foothold in Asia, creating attractive opportunities for
new entrants plus significant cost savings for subscribers. MVNOs that route
calls via WiFi can boost their margins considerably, and we believe the
combination of these Mobile VoIP benefits will encourage a whole new wave of
competition throughout the Asia Pacific region," said Pollari.
According to Gartner, while worldwide sales of mobile phones increased by
13.6 per cent from Q1 2007 to Q1 2008, sales in the Asia Pacific region
increased by 26.6 per cent, nearly twice the worldwide growth rates, over
the same period.
Most Asian countries remain strong markets in large part because mobile
phones are the primary means of communication for many individuals. Mobile
VoIP is well-suited for these markets because it offers significantly lower
costs for roaming, long-distance and international calling, and
international calls are commonplace for many Asians.
Based in Stockholm, Sweden and Singapore, Challenger has been on the
forefront of the convergence of Mobile and VoIP technologies, and has
created software solutions that enable providers to rapidly enter this
emerging market with flexible, scalable systems that offer a low cost of
entry, standards-based architecture, and innovative branded service