Cisco integrates Linksys Small-Business Channel Partner Program 
ConvergenceAsia staff
13/08/2008

Global networking provider Cisco is incorporating the Linksys Small-Business Channel Partner Program services and assets into the Cisco Channel Partner Program. This process includes bringing the Linksys Business Series products into the Cisco SMB portfolio and providing Cisco channel partners with access to a more diverse solution set to allow for more choice and increased revenue potential.

Andrew Sage, vice president of Small Business Sales, Worldwide Channels at Cisco said, "We believe that taking a coordinated approach across technology and go-to-market strategies is a natural evolution that brings greater synergies to our customers and channel partners alike.”

This includes an array of channel program benefits to meet the broad requirements presented by our partners' customer base, all designed to increase revenue potential and enable us to focus collectively on serving the SMB customer, he added.

The SMB channel and technology integration represents a broader company focus on the SMB opportunity with an increased focus on the small-business segment of the SMB market.

More than 20,000 Linksys global channel partners will have the opportunity to become part of the Cisco Channel Partner Program. To help ensure continuous access to resources and tools, Linksys Partner Connection (LPC) members have until September 16, 2008, to become Cisco Registered Channel Partners.

Cisco channel partner benefits include, but are not limited to, access to demo equipment, financial incentives, sales support via Small Business Market Managers, lead generation via the SMB website on Cisco.com, and access to marketing resources such as Cisco Campaign Builder, and Cisco Partner Central.

This SMB channel partner program expansion does not affect the Linksys consumer sales efforts. Linksys will remain focused as a Cisco division charged with developing consumer-focused solutions found through retail and online storefronts.

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