StarHub launches Video-On-Demand and On Demand Channels 
ConvergenceAsia staff
20/08/2008

StarHub has launched its suite of true on-demand services named Demand TV. StarHub’s pay TV customers can look forward to the widest range of quality content that will be available upon their “demand”.

Patrick Lim, StarHub’s Head of Cable TV Services said harnessing technology to place greater flexibility into the hands of customers has always been an ongoing process for StarHub.

”Three years ago, we introduced Singapore’s first near Video-On-Demand service. In 2006, we rolled out Smart TV which enabled customers to record and playback ‘live’ TV and last year, we evolved the Digital Video Recorder deployed for Smart TV to today’s HubStation device which allows users to watch, talk and surf at the same time.”

To cater to a wide audience, StarHub’s Demand TV will offer two categories of on-demand services – Video-On-Demand (one-off purchases) and On Demand Channel (unlimited library access for a flat monthly subscription).
On Demand Channel, another service of Demand TV, can be purchased on a monthly subscription basis.

Subscription to each On Demand Channel will give customers a month's access to a library of programmes that they can watch whenever they like and as often as they wish.

For more information, visit www.starhub.com/demandtv.

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