Axis Communications strengthens presence in South Asia Pacific Region 
ConvergenceAsia staff
07/07/2009

Axis Communications, global provider of network video, is strengthening its presence in South Asia Pacific Region due to the development potential of the market and growing local interest in network video solutions.

Bodil Sonesson Gallon, Vice President, Sales of Axis Communications, said the market throughout the region is seeing tremendous growth. “Many companies and institutions see the enhanced benefits of IP-based digital surveillance solutions, and Axis is committed to lead the shift from analogue to IP in this emerging sector that IMS forecasts will continue to grow over the next few years.”

Technologies are shifting from analogue to IP surveillance. In video surveillance, superior image quality, simple installation and integration, enhanced security, functionality-rich features, scalability and flexibility all contribute towards a lower total cost of ownership.

In Asia, IMS Research pegged the market for CCTV and video surveillance equipment to be worth US$2342.8 million in 2006, and this is forecasted to grow at a compound annual growth rate (CAGR) of 12.0 per cent to US$4122.8 million in 2011, said Oh Tee Lee, Regional Director, South Asia Pacific.

Countries like Korea, Japan and Hong Kong are already connected via broadband. In Singapore, the government has pledged island-wide broadband network connectivity by 2015 with the Next Generation National Broadband Network.

“With broadband network connectivity, the imperative to move to digital network video surveillance and monitoring to deliver substantial improvements is unequivocal, and Axis is well-positioned to continue its lead in the market with its professional and intelligent network video solutions,” Lee said.

In Asia Pacific, Axis has customers in all vertical segments which include Sydney Airport, Swinburne University Australia, Hyundai Motor, Hatyai Municipal Office and Bangkok Metropolitan administration in Thailand, as well as LG Chemical.

Currently Axis has a network of more than 25,000 channel partners worldwide, including 2,397 partners in Asia. Asia also has the largest number of application development partners for network video.

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