Launch of Asia's first Secure Advanced Messaging Service application
ConvergenceAsia Staff
20/06/2007

London-based Infinite Solutions (ISL), the global mobile solutions integrator and Broca, the digital communications technology provider, have announced the launch of Asia's first Secure Advanced Messaging Service (SAMS) application at CommunicAsia 2007.

Businesses can now complete transactions and communicate with existing and new customers via advanced form-based SMS messaging. Message formats can be designed via a simple API, allowing customers to simply tick boxes to buy goods or services. By enabling the customer to register a PIN or password, personal details such as credit card data can be easily communicated with the knowledge that the customer has authenticated themselves. The data is encrypted using a cyclical encryption technology and cannot be derived from the handset or over the air.

Commenting on the launch, Duncan Ward, ISL's Chief Executive Officer said, "Until now m-commerce has been held back by security issues such as the cardholder not being present at the time of the transaction. This has prevented retailers from offering their products and services available for purchase via a mobile phone. SAMS will completely open up the mobile phone as a new route to market in Asia."

SAMS' form-based functionality provides even more intuitive use of SMS through drop-down response options. This java-based form factor communication also allows companies to gain greater control over the interaction and responses with their customers, providing cleaner customer data and greater market knowledge.

Brendan Burke, Sales Director at Broca added, "SAMS is a product rooted in simplicity, both for the business customer and the end user. Because it uses traditional SMS functionality, it overcomes many of the obstacles that have frustrated the growth of other mobile channels; and because it works with the large majority of handsets. This creates an extra sales, marketing or communication channel and additional revenue which would otherwise not exist."

ISL will also be launching Call & Play – which allows gamers to play PC and console games from their mobile, and 3onTV – which offers live TV streaming or video on demand.

advertisement