SingTel Mobile launches SMS Plus 
ConvergenceAsia staff
25/04/2008

SingTel Mobile has launched Acision’s Message Plus across its subscriber base. Message Plus enables network operators to differentiate their messaging service through a range of flexible personalised services already familiar to consumers from the PC messaging environment.

Launched under the name SMS Plus, SingTel’s Message Plus services integrates seamlessly into SingTel’s existing messaging infrastructure, providing an effective platform to deliver innovative SMS services to its customers.

With more than 5.42 million subscribers and a mobile penetration rate of 116.1 per cent, the population of Singapore sends on average 800 million SMS messages per month. Message Plus enables SingTel Mobile to offer its customers three value-added SMS features all from the subscriber’s handset:

- Automated Out-of-Office SMS: Customers can set to automatically send either a default or customised Out-of-Office SMS reply, similar to an Out-of-Office email.

- SMS copy: Customers can copy incoming and outgoing SMSes to five email addresses or mobile numbers. The copying of SMSes to an email address provides an additional storage option for SMSes.

- SMS divert: Customers have the flexibility to divert incoming SMSes to one email address and one mobile number.

Wong Soon Nam, SingTel’s Vice President of Consumer Marketing said the new services will help our customers effectively manage and control the delivery of their SMSes to suit their individual schedules or preferences.

“The suite of SMS Plus services demonstrates SingTel’s ability to understand and effectively deliver solutions to meet the changing mobile communication needs of our customers in this fast-paced society. Our customers can look forward to more exciting SMS Plus features, such as Chinese text capability,” he said.

Privately owned by an equity consortium led by Atlantic Bridge Ventures and Access Industries, Acision is a half billion dollar messaging and charging company supporting over one and a half billion customers worldwide.

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