Oracle targets new CRM on Demand opportunities in Asia Pacific
ConvergenceAsia Staff
09/07/2007

Oracle has announced the latest release of its CRM (Customer Relationship Management) On Demand offering and is targeting new CRM On Demand market opportunities in Asia Pacific with its partners.

Oracle CRM On Demand Release 14 is available starting at US$70 per user per month.

Research firm Gartner has forecast that the CRM market in Asia Pacific will grow at a compound annual growth rate (CAGR) of 18.9 per cent, between 2006 and 2011, to reach US$846.4 million total software revenue in 2011.

To address this opportunity, Oracle partners are combining its CRM On Demand applications with business consulting, technical and service support.

"Oracle is leveraging its vast partner network to introduce Oracle's CRM On Demand into markets across Asia Pacific," said Will Bosma, vice president, CRM, Oracle Asia Pacific. "Large and small-and medium businesses are seeing benefits from expanding CRM across all facets of their business. Organisations across Asia Pacific are realising significant results from integrating CRM across sales, marketing and customer service operations."

Oracle's partners in the region include Blue Star and Wipro in India, hiSoft in China, Jardine OneSolution in Hong Kong, PT Sigma Solusi Integrasi and PT Asaba Computer Center in Indonesia, Headstrong and Active Business Solutions in the Philippines, S&I Systems and Ness Global in Singapore, Sunway Business Applications and Mason Technologies in Malaysia, Asparona and Fusion5 in New Zealand, and CRM Now, Bright Blue Solutions, Jigsaw Services and Ndevr in Australia.

According to Rebecca Tohill, managing director of Fusion5, CRM on Demand has a great appeal to a broad range of organisations, especially small and medium enterprises, because on-premise CRM is often viewed as expensive to own and implement.

According to Bosma, Release 14 of CRM on Demand brings together hosted CRM software with the latest in Web 2.0 technologies. "Oracle CRM On Demand introduces a new level of ease-of-use in on demand applications while providing powerful configuration and administration capabilities to business users at the point of attack to make organisations more flexible and agile," he said.

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