IBM acquires business of RedPill Solutions
ConvergenceAsia staff
22/09/2009

IBM has announced an agreement to acquire the business of RedPill Solutions, a privately held company headquartered in Singapore. RedPill provides advanced customer analytics services to businesses in industries such as financial services, telecommunications, technology and hospitality.

RedPill’s data models and expertise will enhance IBM’s current work to improve the speed and quality of clients’ business decisions. Analytics services, which are also an integral part of IBM’s Smarter Planet strategy, help companies turn information into a strategic asset, make smarter business decisions and better understand the outcomes of those decisions.

"Our growth roadmap highlights analytics as a core element of Managed Business Process Services," said Randy Walker, general manager, IBM MBPS, Growth Markets. "RedPill has strong capabilities in research and analytical services in key growth markets that will enhance IBM’s analytics services offerings."

A Singapore-based specialist customer management services firm founded in 2000 by a group of experienced marketing and consulting professionals, RedPill Solutions has delivered engagements across varied sectors in 17 different countries in Asia Pacific and the Middle East and currently has offices in Thailand, Singapore, Malaysia, Indonesia, India and the United Arab Emirates.

With this acquisition IBM is building an advanced analytics capability that will provide a competitive edge and differentiation - particularly in the areas of financial services and telecommunications, said Pavan Vaish, chief executive officer for IBM Daksh.

The deal, which is subject to required statutory approvals and regulatory reviews and customary closing conditions, is expected to close later this year.

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