EMC and FatWire to deliver solutions for interactive marketing
ConvergenceAsia staff
18/02/2010

EMC, the world leader in information infrastructure solutions, and FatWire Software, the leading provider of Web Experience Management (WEM) solutions, will jointly offer solutions for Web experience and brand management to help customers create engaging online experiences and ensure brand consistency.

Paul O’Brien, Vice President and General Manager of Information Access Product Group, Content Management and Archiving Division at EMC said, “The addition of FatWire’s market-leading Web experience management technology and domain expertise provides tremendous value to our customers allowing us to extend our reach in this rapidly expanding market. This alliance allows us to offer the broadest portfolio of innovative marketing solutions today and in the future.”

The strategic partnership between EMC and FatWire includes reciprocal reseller agreements, joint innovation, sales, marketing and services activities as well as a minority equity investment by EMC in FatWire.

Under the reseller agreements, EMC will resell FatWire’s comprehensive WEM product set as its WEM solution and FatWire will resell EMC’s digital asset management software including EMC Documentum Media WorkSpace and EMC Documentum Content Transformation Services as its digital asset management offering. The two companies have also committed to joint product development to extend the existing Documentum-FatWire integrations and innovate in solutions for marketing organisations.

This partnership, said Yogesh Gupta, President and CEO of FatWire Software, “enables FatWire to offer the leading digital asset management solution in the market and provide our customers a best-in-class expanded suite that meets their marketing, branding and communications goals.”

“Together with EMC, we will continue to aggressively innovate and create breakthrough solutions for interactive marketing that will deliver on our symbiotic roadmaps.”

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