Salesforce.com, Google form strategic global alliance
ConvergenceAsia staff
06/06/2007

Salesforce.com, the on-demand business services provider, and Google have formed a strategic global alliance to mutually use their product, packaging, and promotional resources to enable companies of all sizes to realise unprecedented levels of success.

As part of the alliance, salesforce.com will be the first on-demand company to resell the Google AdWords platform, acting as an official distribution channel for the Google AdWords product. The alliance is across 43 countries and encompasses distribution, technology and co-marketing efforts.

The newest product resulting from this alliance, Salesforce Group Edition featuring Google AdWords, combines Salesforce on-demand CRM applications with the Google AdWords platform to achieve integrated sales and marketing success.

Salesforce Group Edition featuring Google AdWords provides an integrated and effective solution that gives companies of all sizes all the tools they need to acquire new customers and grow their business.

“The Web has quickly become the most powerful tool small and medium sized businesses can use to compete and win in today’s economy,” said Eric Schmidt, Chief Executive Officer at Google.

“Combining the power and simplicity of Salesforce with Google AdWords helps businesses find and keep customers to ultimately drive their continued success.”

By encapsulating every element of the customer lifecycle - advertising, creating leads, closing business and retaining customers - in one solution, Salesforce Group Edition featuring Google AdWords enables any company to jump start their business by creating an online marketing and sales presence.

Salesforce Group Edition featuring Google AdWords enables users to:

• Attract Prospects ­ When people search the Web for the products and services that your company sells, your ad appears with the relevant search results. When they click on your ad, visitors are taken to your website.

• Capture Leads ­ Once you have potential customers on your website, you can entice visitors to fill out a name capture form on your site with an offer for a Webinar or white paper. The information collected on the form flows directly into Salesforce as a new lead.

• Acquire Customers ­ As soon as a lead is added into Salesforce, it is distributed to the sales team. Salesforce Group Edition featuring Google AdWords enables businesses to effectively manage and share leads, track opportunities through the sales cycle and close deals faster. Sales teams can manage all customer interactions in Salesforce and turn qualified leads into new customers.

• Analyse Growth ­ Salesforce Group Edition featuring Google AdWords features dashboards that give companies a bird’s eye view into lead generation, sales metrics, and company growth. Dashboards and reports are quick and easy to access with real-time information and allow companies to make decisions quickly and alter advertising strategies appropriately.

• Mash-up Other Business Applications ­ Through the power of salesforce.com’s AppExchange directory, customers have the opportunity to mash-up any of the 600 business applications, including technologies for mapping and productivity.

Salesforce Group Edition featuring Google AdWords is available today in a five user edition for a special, 30 day promotional price of US$600 per year, including a US$50 AdWords credit. The US$50 AdWords promotional credit is available to new AdWords advertisers in the US, Canada, and Mexico only. The list price of the solution is US$1,200 per year.

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