Informatica announces new worldwide partner programme
ConvergenceAsia staff
05/02/2008

Data integration software provider Informatica has launched its new worldwide partner programme, INFORM, designed to make it even easier for organisations to collaborate with Informatica in bringing the benefits of total enterprise data interaction and quality to their customers around the globe.

The INFORM programme builds on Informatica’s long-standing Alliance Programme, introducing new formalised engagement models, a new tiered structure offering a variety of ways to work with Informatica, and a new partner portal called beINFORMed for around-the-clock access to enablement, demo and evaluation, lead management, and informational assets.

The programme’s three partnership tiers — Foundation, Elite and Global — provide mounting levels of benefits to partners, corresponding to their level of commitment to Informatica. Integral to the new programme are new alliance management resources and an all-new alliance management structure aimed at driving closer, more efficient, and more productive collaborations.

“INFORM manifests Informatica’s commitment to working closely with leading software, system integration and technology partners to deliver innovative end-to-end solutions,” said Harry Gould, senior vice president, worldwide alliances, Informatica.

“When designing INFORM, we listened carefully to partners and have created a programme aligned precisely to their needs. We have now made it easier to be an effective Informatica partner, and easier for partners to step up their commitments, obtain commensurate benefits and deliver even more value to customers,” he said.

All three levels of partnership have access to Informatica direct sales teams and to the full spectrum of resources delivered through the new beINFORMed portal. These resources include partner enablement assets that span a wide range of product education and training options. Included is access to Informatica’s eLearning training system, which allows partners to personalise their learning plans, assess their Informatica skills and take advantage of the same education courses that Informatica customers enjoy.

The services also encompass access to technical enablement resources, demo and evaluation software, a secure lead registration and management system, the ability to self-manage demo licence renewals as well as various other valuable resources necessary for successful partnering with Informatica.

Additionally, beINFORMed provides online lead management capabilities. These include joint sales opportunity registration and reporting, joint pipeline management and reporting, and influence fee tracking. The portal also provides self-service access to Informatica’s extensive technical and marketing information resources, covering all Informatica products and services.

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