SATO and RadianTrust join forces to stop product piracy
ConvergenceAsia staff
09/04/2008

IT security solutions and services provider RadianTrust has partnered SATO International, a pioneer in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labelling, and Electronic Product Code/Radio Frequency Identification (EPC/RFID) solutions, to market an anti-counterfeit labelling solution through a unique blend of thermal printer and optical watermarking technologies.

The two companies are collaborating to offer affordable, secure label printing solutions to the market to counter the rise of counterfeit labels and products. This collaboration, which uses ordinary consumables, addresses a widening latent need of the market to be able to embed anti-counterfeit security features in labels in a cost effective manner.
Tang Weng Sing, General Manager of RadianTrust, said this partnership offers a layered approach for secure packaging, labeling and brand security. “RadianTrust’s optical watermarking technology makes it difficult for counterfeiters to illegally repackage original brand name items, thus making counterfeits easier to detect.”

The anti-counterfeit labelling solution offered by RadianTrust and SATO provides an affordable all-in-one solution that adds security to product packaging to give end-customers the assurance their branding is being protected.

The anti-counterfeit labelling solution complements the EPC/RFID tagging of products by adding an additional layer of security. By ensuring that the watermark on the label changes upon copying, customs officials and other relevant parties who need to verify the authenticity of products can determine if the labels are copies.

“SATO is pleased to offer our customers an additional security feature which will differentiate the genuine products from counterfeits simply by integrating our thermal printers and ordinary labels with the optical watermarking technology without the use of special inks or papers,” said Lim Yee, Managing Director of SATO International Asia Pacific.

“Eliminating the need to procure expensive consumables or engage operational support means lower overheads. Going forward, our customers can look forward to more of such cost-saving innovative solutions.”

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