Compuware officially launches Compuware 2.0
ConvergenceAsia staff
30/05/2008

Software company Compuware has announced the launch of Compuware 2.0, along with the official introduction of its new global theme “We make IT rock around the world” and a new microsite, www.wemakeitrockaroundtheworld.com.

“Compuware 2.0 is not a campaign, a one-time initiative or a message. Compuware 2.0 is a rebirth based on the company’s longtime principles and anchored by definable, actionable and measurable objectives,” explained Compuware President and Chief Operating Officer Bob Paul.

Among the specific objectives for Compuware 2.0 are:
- Instituting and communicating a strategic vision for the company that positions it as a best-in-class provider of solutions.
- Going to market with complete solutions to compelling business problems by combining software, best practices and professional services.
- Establishing and extending a lively, engaging corporate brand identity that customers and employees identify with, understand and trust.
- Deploying a global recruiting, training and career development function to attract and retain the highest quality professionals.

“While there is a marketing component to Compuware 2.0, the core of this effort is in approaching the market in a fresh way and delivering quantifiable economic value to our customers,” he added.

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