Irdeto opens new Centre of Excellence for DRM Technology
ConvergenceAsia staff
01/02/2010

Irdeto, a leading expert in content and business model protection solutions and services, has launched the Centre of Excellence for Digital Rights Management (DRM) Technology in Asia.

Located at the company’s Eastern headquarters in Beijing, China, the centre represents a significant expansion of R&D resources and reaffirms Irdeto’s commitment to the region and to the strengthening of R&D activity and customer support levels across Asia.

The new centre facilitates access to key mobile technologies for Irdeto’s broad spectrum of customers based in Asia. Device manufacturers can benefit from the ready access to latest Cloakware security technology, which can be customised to meet mobile market needs, secure content, to protect Intellectual Property rights and to ensure continued generation of hard-won and new revenue streams.

“The DRM Centre of Excellence is a key component of our R&D facilities in Beijing given the concentration of manufacturers in the Asian region with global focus. The centre demonstrates Irdeto’s commitment to the future growth of our operations across Asia and our determination to roll out cutting-edge technology solutions to our extensive client base in the region and worldwide,” said Graham Kill, CEO of Irdeto.

One key area that the new centre addresses is customer access to mobile DRM technologies for device manufacturers. In addition to the Windows Media offering, Irdeto recently launched the OMA DRM client for Google’s Android Operating System, which caters to the groundswell demand for Android-based mobile devices, smart phones, net books and other consumer electronic devices.

Another key area is in the development of solutions for Digital Transmission Content Protection over Internet Protocol (DTCP-IP). Irdeto’s DTCP-IP solutions protect digital content to ensure that while content can be shared securely between mobile devices within a user’s home or a business office network, it cannot be shared with unauthorised users who are outside the network.

Commenting on the expansion of R&D resources and personnel, Graham Kill said, “Our customers are well-known manufacturers of brand name mobile devices who are largely based in Asia. When they require urgent support, our team at the centre is available to respond on very timely basis and to ensure smoother business operations for all.”

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