Fortinet announces new enterprise channel strategy
ConvergenceAsia staff
22/04/2008

Fortinet, the provider of unified threat management (UTM) solutions, is announcing an aggressive channel-growth strategy aimed at significantly boosting the number of enterprise resellers in Asia Pacific in 2008.

The new strategy, delivered through Fortinet’s high-performance FortiGate multi-threat security appliance and newly improved FortiPartner programme, is focused on growing the company’s participation in the enterprise market, particularly with resellers specialising in education, financial, government and healthcare.

Working with strategic value-added resellers (VARs) and solution provider partners, Fortinet will be able to provide integrated network security specialisation, leadership high-performance products and broad geographic coverage to a wide range of corporate customers.

Fortinet will support the strategy through additional enterprise channel partners and direct touch sales staff, and revising its regional partner programme to further improve business efficiency and deliver more value to Asia Pacific enterprise partners.

The FortiPartner programme will be at the forefront of Fortinet’s aggressive enterprise expansion plan. To encourage closer cooperation with enterprise resellers, there will be an emphasis on value and commitment as well as added incentives such as attractive profit margins, discount promotions, technology leadership and a professional certification programme.

Fortinet will embark on a series of demand-generation programs which include customer-facing events, telemarketing campaigns and industry surveys in the ten countries where Fortinet currently has a presence. This will provide customers in vertical markets opportunities to learn about how Fortinet provides secure network protection while giving channel partners the ability to reach out and generate leads from key vertical industries.

“Tremendous inroads have already been made by Fortinet in the consolidated network security market with a worldwide customer base of more than 20,000. By rolling out this new enterprise-focused strategy, there is every opportunity for Fortinet to continue our growth, especially in Asia Pacific,” said Fortinet’s Jens Andreassen, vice president of sales, APAC.

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