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announces new enterprise channel strategy
Fortinet, the provider of
unified threat management (UTM) solutions, is announcing an aggressive
channel-growth strategy aimed at significantly boosting the number of
enterprise resellers in Asia Pacific in 2008.
The new strategy, delivered through Fortinet’s high-performance FortiGate
multi-threat security appliance and newly improved FortiPartner programme,
is focused on growing the company’s participation in the enterprise market,
particularly with resellers specialising in education, financial, government
Working with strategic value-added resellers (VARs) and solution provider
partners, Fortinet will be able to provide integrated network security
specialisation, leadership high-performance products and broad geographic
coverage to a wide range of corporate customers.
Fortinet will support the strategy through additional enterprise channel
partners and direct touch sales staff, and revising its regional partner
programme to further improve business efficiency and deliver more value to
Asia Pacific enterprise partners.
The FortiPartner programme will be at the forefront of Fortinet’s aggressive
enterprise expansion plan. To encourage closer cooperation with enterprise
resellers, there will be an emphasis on value and commitment as well as
added incentives such as attractive profit margins, discount promotions,
technology leadership and a professional certification programme.
Fortinet will embark on a series of demand-generation programs which include
customer-facing events, telemarketing campaigns and industry surveys in the
ten countries where Fortinet currently has a presence. This will provide
customers in vertical markets opportunities to learn about how Fortinet
provides secure network protection while giving channel partners the ability
to reach out and generate leads from key vertical industries.
“Tremendous inroads have already been made by Fortinet in the consolidated
network security market with a worldwide customer base of more than 20,000.
By rolling out this new enterprise-focused strategy, there is every
opportunity for Fortinet to continue our growth, especially in Asia
Pacific,” said Fortinet’s Jens Andreassen, vice president of sales, APAC.