APEJ storage software market to reach US$1637m by 2015
ConvergenceAsia staff
18/01/2012

The storage software market in the Asia/Pacific excluding Japan (APEJ) region grew by 17 per cent year-on-year to reach US$478 million in the first half of 2011, according to the latest IDC Asia/Pacific Semiannual Storage Software Tracker. Australia, PRC and Korea were the key contributors and made up 65 per cent of the total revenue for storage software in the region.

“Massive growth of data and the needs to leverage data for strategy planning are the driving factors for the storage software market in the region. IDC foresees this trend to continue as data growth is fuelled by the emergence of new applications, the proliferation of virtualisation, the creation of electronic document stores, the increasing need to share documents, and the retention or preservation of digital records. Data protection and recovery market continues to take the largest share of the storage software market because of revenue growth opportunities coming from virtualisation, deduplication, data growth, cloud services, more robust disaster recovery, and new applications”, says Ridhi Sawhney, Senior Market Analyst for IDC's Asia/Pacific Storage Software Research.

Ridhi adds, “IT organisations have increasingly focused on curbing storage budgets while optimising performance and capacity. As a result, there is an increased interest on technology products that can help improve efficiency, such as automated tiering, deduplication, compression, thin provisioning, and space-efficient snapshots.”

Other key findings include:

- EMC and Symantec continued to lead the storage software market with approximately 55 per cent of the total market share.

- Public sector took the largest share of 24 per cent of the total revenue of the storage software market in APEJ in the first half of 2011, followed by banking and communication & media sector. Across almost all verticals, storage initiatives have traditionally been motivated by the need to manage large amounts of information in a cost effective manner and regulatory retention mandates or compliance audits. Organisations are making investments in technologies that allow them to make better use of existing structured and unstructured information (e.g., images, videos, machine logs) to generate business value.

- IDC foresees that growth in the storage software market in APEJ will remain positive and expects the market to reach US$1637 million by 2015. Countries like India, Indonesia and the PRC are expected to contribute strongly to the growth during the forecast period.

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