Digital signage technology to debut at BroadcastAsia2009
ConvergenceAsia staff
24/03/2009

Asia’s most comprehensive digital multimedia and entertainment technology event will be held at Singapore Expo from 16 to 19 June 2009. In its 14th year, BroadcastAsia2009 will once again act as a one-stop sourcing platform for the broadcast and media industry, offering an effective avenue for exhibitors to promote and achieve visibility for their products and solutions, at the same time network with their customers from across the Asia Pacific region.

Last year, the international event attracted a total of more than 12,750 visitors, with over 47 per cent from overseas. Along with CommunicAsia, BroadcastAsia saw the arrival of over 62,000 trade attendees.

This year's theme, “Digital: The Journey Forward”, will be focused on the technical platforms of both television broadcasting and the Internet. Digital signage will be featured for the first time at BroadcastAsia2009. The emergence of digital signage reflects the growing global demands of the retail, hospitality, transportation and entertainment industries for a dynamic medium to captivate their audiences.

According to Northern Sky Research’s report on the Global Market for Digital Signage, electronic display installed in public spaces is set to replace the conventional printed posters with state-of-the-art digital display panels. There were 210,000 digital signage sites installed globally, which brought in advertising revenues of US$1.075 billion in 2007. The report predicts an estimated 850,000 sites by 2013, generating US$2.7 billion in advertising revenue.

The event will feature leading exhibitors including display devices makers, network solution providers and management software enablers. Some renowned exhibitors include Harris Infocaster, Dayang Technology Development, G.G. Alliance, Adder and Magna Systems.

“BroadcastAsia is known as a key platform where the best and latest in digital media and broadcasting are launched. The event still remains as the most relevant exhibition and conference in Asia for up-and-comings trends.” said Calvin Koh, Senior Project Manager of the show’s organiser Singapore Exhibition Services (SES).

“Asia is expected to experience a more rapid economic recovery as compared to other regions. In addition, tighter travel budgets mean that significant numbers of trade professionals in the region will be opting to attend a comprehensive regional event such as BroadcastAsia2009, and forgoing smaller, specialised events as well as events held in Europe and North America,” he explained.

Aside from digital signage, BroadcastAsia2009 will again feature key technologies that include broadcast-to-handheld/mobile TV, digital media asset management, high-definition technology, IPTV, mobile broadcasting and professional audio technology.

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