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PC shipments taper in 3Q10
Global market intelligence
firm IDC's preliminary results show that the Asia/Pacific (excluding Japan)
PC market grew 6 per cent sequentially and 14 per cent year-on-year in 3Q10
to reach 28.7 million units, with most countries posting double-digit growth
rates. But the overall region was 1 per cent below IDC's forecast, not only
due to high levels of inventory in the channels, but also as consumers in
mature markets were distracted by Media Tablets like Apple’s iPad.
"While 14 per cent growth may seem gloomy compared to last quarter’s 29 per
cent, one has to keep in mind that this quarter is being compared to a
higher base in 3Q09 when China started to recover from the economic
downturn," said Bryan Ma, Associate Vice President of Asia/Pacific Devices
and Peripherals Research at IDC. "So even if the numbers at face value
suggest tapering, we’re still looking at double-digit figures in the
upcoming years, especially as commercial buying gradually recovers."
Indeed, India was one of the bright spots in the region, thanks to increased
purchasing from the education sector, as well as consumer spending boosted
by the festive demand. Public sector spending in Australia moved ahead in
the aftermath of the political uncertainties earlier this year. But high
levels of inventory in the retail channels for portable PCs in markets like
China, Indonesia, and Hong Kong kept those countries from meeting forecasts.
Lenovo continued to lead the Asia/Pacific PC market this quarter. HP, while
showing a drastic decline from its peak one year ago, fortunately arrested
its slide on a sequential basis after three quarters of declines. ASUS
gained due to its pricing and mininotebook efforts in China towards the end
of the quarter.