Apple mobile devices widely used across SEA 
ConvergenceAsia staff
16/12/2011

Effective Measure, the leading provider of digital media planning solutions in emerging markets, has released data reporting Apple's significant market share in South East Asia (SEA) during the month ending October 2011.

According to the report, 11.8 million Internet users, attributing to 53.1 per cent of the SEA e-mobile population, used leading Apple mobile devices such as iPad, iPhone and iPod Touch, in the month ending October 2011.

Apple has the greatest market share in Thailand and Singapore, used by over 70 per cent of the local e-mobile population. Apart from Singapore, where iPhone emerged as the most used Apple device with 37.51 per cent share, iPad has the highest usage compared to other mobile devices in all other SEA countries. In the month ending October, 14.6 million e-mobile users, accounting for 65.7 per cent of the SEA e-mobile population, used mobile devices manufactured by Apple, RIM, Nokia and Samsung. Blackberry ranked third with 6.9 per cent share, while Samsung rounded off the list with a collective 2.6 per cent share.

Information generated for this report is based on Effective Measure's mobile data on SEA's (Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam) online population in the month ending October 2011.



 

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